#WeMakeEvents Announces Global Action Day to Support Live Events Sector

On Wednesday, September 30th, event professionals from thousands of cities in over 20 countries will #LightItInRed for the Stand As One campaign to support the live events industry.

Created by The Professional Lighting and Sound Association (PLSA), the #WeMakeEvents campaign first launched in April 2020 to bring awareness to the destructive impact COVID-19 was having on the live events sector. Since its launch, the initiative has grown to include over 21 industry bodies spanning 20 nations..

Following the success of their Red Alert action day in August, #WeMakeEvents has announced a second day of solidarity called Stand As One that will take place on Wednesday, September 30th.

The global campaign objective is to focus on the crews, production companies, and venues behind events and bring attention to the fact that the live events sector urgently needs support from governments to survive the pandemic crisis. 

Across the globe from 20:00 local time, thousands of venues and workplaces will light their buildings red and, where possible, hold socially-distanced demonstrations under the #WeMakeEvents and #LightItInRed banner.

Show solidarity for the people who make our shows and festivals memorable and unique by posting the #WeMakeEvents and #LightItInRed banners on social media. A toolkit has been created to maximize effort and consistency, including logos, video assets, images, and guidelines, which can be found here.

Global Events Day essential information can be found here.

Find more information on fundraising for #WeMakeEvents here.



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