Beatport x Twitch Announce Exclusive Livestream Partnership
With clubs and dancefloors shuttered around the world in 2020, the dance music community has flocked to Twitch to get their fill of live DJ sets and cutting-edge musical performance. In this year of high growth and innovation in the world of live streaming, Beatport has been proud to bring audiences some of the most memorable and hotly-anticipated shows in clubland.
With over 140,000 followers and counting, Beatport’s Twitch Channel has amassed more than 48 million views and 221 million minutes watched. Since March of this year, Beatport has organized numerous outstanding streams such as the 36-hour live stream charity fundraiser, ReConnect, which supported COVID-19 Relief and the Beirut explosion, EP and album release streams from the likes of Charlotte de Witte and Amelie Lens, and festival partnerships including Movement Detroit, Glastonbury, Junction 2, CRSSD and Creamfields.
In addition to these larger festival partnerships and ReConnect events, Beatport will also produce several weekly show formats, showcasing some of the best acts in electronic music.
A centerpiece of the programming will be called ‘The Residency’. Each month on Thursday evenings, Beatport will be giving the reins to one artist to host their show and curate each session fitting their artistic vision. Heading up our initial residency list are: Kerri Chandler, Seth Troxler, Maya Jane Coles, Eats Everything, Nastia, WhoMadeWho, and SAMA’ ABDULHADI.
Sunday evenings will be given to electronic music collectives around the world to showcase a diverse program of producers, DJs, promoters, and other talented artists who feed the inspiration for the creative facets that make up the electronic music scene. First up on the docket, we have Boko! Boko! (London), Dome of Doom (Los Angeles), HE.SHE.THEY (London) and No Shade (Berlin).
Independent labels are the lifeblood of Beatport and the foundation of a vibrant musical landscape. Beatport’s initiative, Beatport HYPE, will be given the spotlight in the HYPE Label Showcases. HYPE labels such as Soft Computing, Sense Traxx, HouseU, and Hot Fuss will promote their sounds and talent each month, bringing visibility to up and coming imprints.
Additionally, leading labels such as Drumcode, Tronic, Toolroom, Soma, Ultra, Kittball, and Stereo Productions will present their new releases and exceptional artists on Beatport’s Label Showcases series.
Educational content from industry legends such as Chris Liebing, Francesca Lombardo, and K-HAND will be presented on Beatport’s long-running Studio Sessions, which will provide the Beatport audience with behind-the-scenes access to their studios and creative process.
Last but not least, Beatport’s world-class curation team will be hand-selecting the best tunes and releases each week and premiering them using Beatport LINK during the shows from Berlin. This will include industry expert ENDO running Beatport LINK instructional sessions from Los Angeles. Weekly guests will consist of regular Beatport top-sellers and up and coming artists trying the next generation Beatport LINK DJ streaming service for the first time.
Speaking about the new partnership, Beatport’s CEO Robb McDaniels said, “We have seen firsthand how live streams are playing a crucial role in nurturing the dance music community during the pandemic, with millions of fans watching our events on a regular basis. We have learned that in addition to big global events, dance music fans are interested in expertly curated and hyper-local live streams as well. That is why we are committed to focusing a large portion of our live stream takeovers from local collectives who are absolutely essential to nightlife culture globally, and now more than ever, need visibility during the global pandemic.”
Keep an eye on Beatport’s Twitch Channel to lock in with the fantastic programming we have in store!