A Beatport sale delivers more than just royalties to labels, distributors, and artists — it fuels real value across the entire music ecosystem.
This includes publishers and songwriters, who benefit from mechanical and performance royalties via downloads and DJ sets powered by our integrated performance tools.
Unlike mainstream DSPs like Spotify or Apple Music, Beatport has defined the dance and electronic niche for more than two decades.
Our customers are DJs — both up-and-coming and global superstars — who are widely recognised as premier tastemakers. They curate and amplify music within their unique sub-genres, of which Beatport has more than thirty in its online store.
Beatport also offers the highest per-play payout for a streaming subscription service in the industry.
Our store provides immediate cash flow and serves as a critical launchpad for dance tracks before they reach wider platforms and their audiences.
Yet, Beatport is often overlooked in favour of higher-earning DSPs during campaign planning.
Including Beatport in release strategies — especially during promotional activities — brings unique advantages. Beatport connects DJs to fans through various performance methods, including:
- Festivals
- Radio
- Livestreams
- Clubs
All supported by Beatport’s product portfolio and promotional network, which drive fan engagement and real monetisation.
Based on survey data scaled to Beatport’s 1 million active customers,
58% publicly perform music purchased on Beatport.
Of these 580,000 DJs:
- 30% perform over four times a month
- 12% perform more than ten times a month
This results in over 27 million performances annually, featuring tracks bought from our store.
These are the places those DJs are playing, with most performing in clubs as well as at least one other outlet:
- 73% – Clubs
- 58% – Private events
- 56% – Bars
- 33% – Festivals
- 31% – Online streaming
- 16% – Radio
These DJs reach a combined estimated audience of over 8.3 billion annually.
While many listeners are repeat audiences, this level of exposure is key to building deep fan engagement.
Survey data revealed the average number of tracks played in a typical DJ set, and how many of those came from the Beatport store versus other outlets (e.g., friends, promos, demos, or other DSPs).
From this, we were able to estimate how much dance music played publicly by our (predominantly Western) DJ customers was downloaded from Beatport.
According to live performance data capture:
- 40% of publicly performed tracks are “danceable”
- 16% of those align with Beatport’s catalogue
Applying the knowledge of how many were downloaded from Beatport, we estimate that 9% of all publicly performed recorded music originates from us.
Using the UK as a focus — and publicly available data from PRS and PPL — we calculated:
- Implied performance royalties
- Added to direct mechanical royalties
- Plus supplier payments Beatport makes
This gives a total figure in excess of £100m.
Divide this by the number of tracks sold in the UK and you get an average value per download of $40.
This number is an average of averages, but it's helpful when thinking about how much to invest in making sure Beatport is included in a release campaign.
When you consider the 8.3 billion people who hear music purchased from Beatport, the true value becomes significantly larger.
Downloading a track from Beatport has an impact far beyond the initial purchase. It fuels:
- Music discovery
- Additions to playlists
- Increased sales of vinyl and merchandise
- Shifts in DSP algorithms
- Creation of new versions through remixes and sampling
Ultimately, the true value is incalculable.
