Women-Led Movements Connect Continents as ARMC and Lady of the House Launch Global Partnership

Johannesburg, South Africa – May 2025
Africa Rising Music Conference (ARMC), the continent’s leading female-led music industry platform, returns for its 5th edition on 22–23 May 2025 at Constitution Hill, Johannesburg, uniting bold voices and global collaborators under the theme:
“A Space for Every Voice.”

This year marks a significant milestone as ARMC announces a strategic partnership with UK-born worldwide force Lady of the House (LOTH) — launching the initiative in South Africa with cultural icon Money Badoo as its new regional ambassador.

Since launching in 2021 with a groundbreaking, sold-out book featuring 150 stories from across the industry — including Charlotte De Witte, Ultra Naté, Nina Kraviz, Nicole Moudaber, and more — Lady of the House has grown into a multifaceted platform driving gender balance in music.
LOTH encompasses a respected media platform, record label, events, education, and artist/professional development.

Its South African launch at ARMC reflects a powerful alignment:
Two women-led initiatives joining forces to create access, equity, and global exchange in music.

“Being part of Lady of the House means standing on the shoulders of giants while carving space for the next wave of greatness,”
says Money Badoo.
“South Africa is rich with raw talent and deep stories — this is about making sure the world hears them.”

“We’re beyond excited to expand into South Africa with Money Badoo at the helm,”
says Laila McKenzie, LOTH Founder.
“ARMC is the ideal partner — rooted in purpose, pushing boundaries, and building bridges.”

Together, they’ll present a special panel:

“Elevating Women & Non-Binary Artists in South Africa’s Dance Music Scene”
📅 22 May 2025
📍 Constitution Hill, Johannesburg

Panelists:
Money Badoo, Gigi Lamayne, Namakau Star, SHAMISO, Laila McKenzie

ARMC 2025: Building Futures, Connecting Worlds

ARMC is more than a conference — it’s a launchpad. From providing international stages to fostering local leadership, the platform continues to deliver real-world impact:

• 50+ international professionals hosted in Johannesburg over the last two years
• 15+ international performance and exchange opportunities created for African artists and execs — including KMAT’s 2024 Ukasha performance at IMS Ibiza
• Strategic partnerships with Paradise Worldwide, AlphaTheta, Mint Digital Services, Audiomack, and more

“ARMC has shifted my life,” says Thuso Mojatau, who joined as an attendee in 2021 and now serves as ARMC Project Lead.
“From sitting in the audience to curating the program — it’s proof that this platform doesn’t just speak empowerment, it lives it.”

🔊 Don’t miss the Lady of the House panel:

“Elevating Women & Non-Binary Artists in South Africa’s Dance Music Scene”
🗓 22 May 2025
📍 Constitution Hill, Johannesburg

Be there to witness the launch of a powerful movement — and stay tuned as ARMC and LOTH unveil an exciting opportunity to support the next wave of South African talent heading to the global stage.