Fleur Shore Announces the Launch of her New Label, UNDERGROWTH
With UNDERGROWTH, the Birmingham selector creates a genre-fluid space for raw expression, community, and club-rooted creativity - starting with her new single “Higher,” out April 18.
Cameron Holbrook
One of Birmingham's most cherished DJ/producers, Fleur Shore, has amassed a fiercely dedicated fanbase because she lets her let-loose instincts and her process in cooking up dance floor chemistry.
Her new project, UNDERGROWTH, will now serve as a platform for Fleur Shore's dance floor-focused ethos. This new record label and a party series aims to foster "a community of art lovers who want to break free from mundanity and embrace the unknown" with the simple mantra — "we are connected, we are one, we are undergrowth."
The first release from the imprint is Shore's own track "Higher," due out April 18. Emotive and stripped-back, the single channels warmth and optimism, setting the tone for the label's ethos: music that resonates beyond the club.
Designed as a safe space for artists of all backgrounds and sounds, UNDERGROWTH aims to celebrate individuality, connection, and artistic freedom - eschewing industry trends in favor of authentic expression.
"This label will be ART and I want to be proud of every single track on there," states Fleur Shore. With a series of four singles planned in the coming months, UNDERGROWTH is shaping up to be a bold new chapter in the UK dance floor conductor's artistic journey -one where house, techno, disco, garage, and the unclassifiable all have a place.
Fleur Shore's debut UNDERGROWTH single "Higher" arrives on April 18th. Buy it on Beatport.
