Hype Label of the Month: Whippin Records

Founded in 2019 by UK-based DJ and production trio Mason Collective, Whippin is a label that champions the cutting-edge sounds of minimal deep tech. Since its inception, Whippin has become a hub for those who crave intricate beats, captivating rhythms, and undeniable vibes that transcend the dance floor.

At the heart of Whippin’s sound is a commitment to groove. Whether it’s Latin-infused flair, funk-inspired basslines, or stripped-back hypnotic pulses, every release from the label carries an energy that resonates with the dance floor.

Whippin’s roster boasts an impressive lineup of global talent, including AJ Christou, Jean Pierre, Joseph Edmund, Ozzie Guven, Luke Dean, and Mason Maynard. Each artist brings a unique flavour to the table, contributing to Whippin's diverse yet cohesive sound. Through these collaborations, the label continues to push boundaries and set trends in the underground music scene. Whether in a packed club or an intimate after-hours session, Whippin guarantees one thing: the vibe is always on point.

We caught up with Adam and Blair from Mason Collective to learn about the story behind their imprint's name and to check on three unmissable tracks from the Whippin Records.

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Listen to the Whippin's Hype Label of the Month chart below or check out the playlist on Beatport.