You Can Support Europe’s Nightclubs by Dancing with Desperados
Open up the app, tune into the virtual party, and start dancing! Every 1,000 steps will equal €1 donated to shuttered clubs throughout Europe.
Beatport has partnered with beer brand Desperados and elrow to celebrate the launch of Rave to Save — an app that raises money for clubs through music and dancing.
Clubbers worldwide are invited to unite and turn their dance moves into cash during this eight-part virtual party series, which kicks off on Saturday, March 27th at 19:00 CET, with Purple Disco Machine on Beatport’s Facebook and YouTube channels.
By tracking your steps with each dance move, the Rave to Save app will donate €1 for every 1,000 steps taken (approximately 10 minutes of dancing). The fundraise will support clubs in Germany, UK, Romania, and Spain that will be hosting the virtual parties.
Partygoers can even boost how much they contribute to their favourite clubs by making a direct donation to each venue, which will be matched by Desperados up to €30,000 per event. Club owners will use the funds to cover operational costs, including staff salaries and rent, depending on the final amount raised.
“Europe is home to some of the most incredible clubs and venues in the world. But all of that energy and vibrancy has been put on hold during the pandemic,” Purple Disco Machine says. “Desperados’ Rave to Save app is providing venues with much-needed support by encouraging people to do something they love — dance. People from all over the world can party together, donate together and make a difference together.”
Take a virtual trip to Berlin’s Prince Charles club for Desperados and Beatport’s first Rave to Save event to dance it out for a good cause with Nakadia and Purple Disco Machine on Saturday, March 27th at 19:00 CET.
Tune in via Beatport’s Facebook.
Tune in via Beatport’s YouTube.
Download the Rave to Save app.
Rutger van der Stegen, Head of Marketing Global Desperados, said: “With nightclubs and music venues forced to keep their doors shut for months, Europe’s nightlife sector has taken a big hit from the pandemic. At Desperados, we believe we have a responsibility to support an industry that is so deeply entrenched in our DNA. That’s why we’re thrilled to unite partygoers from around the world through our Rave to Save app. By dancing together, we can all support the venues we love so they’re ready to re-open their doors and welcome us all back when it’s safe to do so.”
The app is the latest wild experiment in a series of innovative experiences and activations taking place in 2021 as part of Desperados’ new creative platform, #GoDesperados.
