Dialled In Build Out Their Ecosystem With New Label Launch

Dialled In is leveling up. The London-based South Asian cultural platform has officially launched Dialled In Records, a new label built to spotlight boundary-pushing artists from South Asia and its global diaspora.

Positioned at the intersection of club culture and cross-genre experimentation, the imprint is shaping up as more than just a release pipeline. Dialled In itself has spent the past five years building a reputation as one of the UK’s most vital platforms for South Asian creativity – spanning festivals, live programming, and international collaborations – with a clear commitment to amplifying underrepresented voices and connecting scenes across borders. Now, with the label, that mission expands into recorded music, with a focus on artist development, global reach, and long-term support.

First up, Dialled In co-founder Ahadadream – also part of the Beatport Next Class of 2024 – leads the charge alongside Mumbai’s shape-shifting collective Excise Dept. The label unofficially kicked off earlier this year with Ahadadream’s “Bass Dhol” featuring Raf Saperra and Skrillex, a track that’s already been doing serious damage across streams and radio.

“Dialled In has always been about building the infrastructure that South Asian artists deserve but have not always had,” says co-founder Dhruva Balram. “We started as a group of friends who believed South Asian creativity could command the global stage. Now, with Dialled In Records, we have the full ecosystem to make that happen.”

The timing lines up with Dialled In’s five-year anniversary and its biggest festival to date this May in London (details here). From community-driven roots to full ecosystem mode, this move feels locked-in and ready to scale.