Behind The Label: Pineapple Records

What started in Bristol as a space for Sam Binga to stretch out creatively has grown into one of the UK underground’s most trusted outlets for bass-heavy, genre-fluid club music. Pineapple Records was born from the need to explore freely – a place where all the sounds Binga loved could coexist without compromise.

Though the label now moves worldwide, its heart is still firmly in Bristol – a small, multicultural city that punches well above its weight musically, stacked with fearless producers and vocalists.  The imprint properly took shape during the pandemic, when collaboration became the fuel. Early projects with DJ Polo and Addison Groove set the tone: wide-ranging, rhythm-forward, and built on trust.

In 2026, the roster speaks for itself: Sister Zo, Bakey, Nikki Nair, Bianca Oblivion, Cesco, Sir Hiss, and many more – all of whom are artists that treat genre like raw material rather than a rulebook. Collaboration runs deep, whether it’s in the studio or behind the decks.

Beyond releases, Pineapple is building real-world momentum – pop-ups, hosted stages, and longer-format projects pushing the vision further. If it slaps in the club and feels honest, it runs. We go behind the label with Sam Binga to learn more.

Listen to Pineapple Records 'Behind The Label' chart below: