Luna & Lenthe launch their own label 'Everywhen'
The label's first release, aptly titled 'Like a Rocket', marks the official launch of the Belgium-based imprint.
'Like a Rocket' is Luna & Lenthe's debut release on their very own, brand new label 'Everywhen'.
The track's title and lyrics represent both the ambition for the label and its raison d'être: over a playful production, the singer pokes fun at the absurdities of modern life and laments the feeling of time slipping by too fast, singing 'time flies away, like a rocket.' Everywhen was created as a remedy to that feeling: it's that thing that's always happening, impossible to pin down, simultaneously then, now, and always.
Everywhen is a celebration of spontaneity and a tribute to living in the moment: a hot mess of music, apparel, events, and experiences; a music label, a clothing brand, a sweaty party, and any bad idea worth making real.
'Like a Rocket' is just the beginning, and the title suggests just how hard, and how far, both Luna & Lenthe and Everywhen intend to go.
They're not here to give you a TED Talk about timelessness. They're just loud, flashy, and they couldn't care less what time it is.
