Speed, Carbon Fiber, and Sound
How CHYL Is Racing Into Electronic Music's Future
Thirty years deep into electronic music's evolution, Ultra Records has learned to read the room before the party even starts.
The Miami-born label has surfed every wave — from bass-heavy warehouse raves to mainstage EDM spectacles — but their latest signing suggests they're betting on something entirely different.
ENTER CHYL
A Canadian transplant cooking up speed house in Los Angeles studios, turning 150+ BPM into a full-contact sport.
But the real story isn't just the music — it's the world she's constructed around it, complete with midnight motorcycle crews, underground parking garage sets, and a growing army of followers who call themselves Pretty Race Girls.
That universe has already generated its share of viral moments. Her manufactured beef with producer Juelz earlier this year played out like performance theater across social platforms — part professional wrestling, part rap battle, all designed to blur the lines between artist and character. The stunt worked, turning casual listeners into devoted fans while proving that in 2024, successful artists need to be part musician, part content creator, part cult leader.
Ultra's CHYL gamble reflects broader changes in electronic music's ecosystem. The genre's next generation doesn't just want to hear great tracks — they want to inhabit entire worlds. They expect artists to be multimedia creators, community builders, and cultural commentators all at once.
CHYL delivers on all fronts. Her debut Ultra single "Dominate" drops October 10, but the title feels less like marketing copy than mission statement. In a scene crowded with producers chasing the same festival-friendly formulas, she's carved out something distinctly her own: music that soundtracks real life as much as dancefloors, backed by a community that treats every release like a rallying cry.
The bet isn't just on CHYL's production skills or even her ability to generate streams. It's on her capacity to define what electronic music culture looks like for the next generation—one Pretty Race Girl at a time.
