HEDEGAARD unveils viral social media hit 'DRINK ALOT' with cuttheactivist
Following a spontaneous viral moment born from an online clip by self-proclaimed ‘Motivational Drinker’ cuttheactivist, HEDEGAARD has reworked the social media sensation’s message to a huge response online.
HEDEGAARD & cuttheactivist Answer the Internet’s Call with ‘DRINK ALOT’ – Out July 18 on OneHundred!
What started as a short clip has turned into an online sensation, racking up hundreds of thousands of likes and a comment section flooded with one repeated response — release the track. A man of the people, Danish artist HEDEGAARD has answered the call, and so ‘DRINK ALOT’ will officially be released on 18th July via OneHundred!
Loyal followers of the unique HEDEGAARD sound will be familiar with his signature party-starting energy, but it’s the commanding voice of cuttheactivist that takes things to a whole new level.
Born from a social media post testing cuttheactivist’s ‘Motivational Drinker’ humour against a club beat, the idea exploded — turning into something much bigger, taking on a life of its own.
“Summer time is here ladies and gentlemen, which means it’s time to drink / And not only drink, drink a lot”
This is the cinematic call to action that cuttheactivist relays — and when paired with HEDEGAARD’s powerful buildup and bass-heavy production, resistance is futile. Primed for the mainstage, the track brings big room heat with a tongue-in-cheek twist.
Not only curating the ultimate party vibe, it also tells a story — and that story is to ‘DRINK ALOT’.
With the industry in the palm of his hand, HEDEGAARD is no stranger to a hit:
- 1.7+ billion streams across platforms
- 16 consecutive Top 20 hits on China’s QQ Music EDM Chart
- 80+ million views on Douyin
- Viral success since 2011 with his take on Dr. Dre’s “The Next Episode”
The award-winning producer has only built momentum since — and ‘DRINK ALOT’ is the next bold chapter.
Meanwhile, cuttheactivist has carved a unique lane in the digital comedy space with his alcohol-fuelled motivational humour, earning:
- Nearly 1 million followers on Instagram
- 1.1 million on TikTok
With ‘DRINK ALOT’, he makes his official music debut — and who better to do it with than HEDEGAARD?
Not just another viral hit —
‘DRINK ALOT’ is a call to action, a movement, and a feeling.
HEDEGAARD x cuttheactivist drop their debut collab on OneHundred this July 18.
