WMC 2008 Panels: Marketing Your Music

WMC 2008 Panels: Marketing Your Music

27 March, 2008 | 9.00AM

• Written by: Mr Tunes
• Filed under: Music News: dj pierre, wmc 2008, wmc 2008 panels

This was a really lively panel with lots of interesting discussion regarding how to market your music and work a successful career.

It was extra special because DJ Pierre was on board to offer some advice — and who better than the guy who is credited with having invented acid house?

DJ Pierre offers this advice: make sure you don’t ignore the analog world when figuring out how to market yourself.

There was a bit of discussion about how you really have to unplug and hit the grassroots level in order to get yourself out there.

Pierre mentions that he started out DJing in the back of an Ice Cream parlour before moving into bigger club events.

The panel had some really interesting opinions about how you have to brand yourself with a solid image and logo, with Richie Hawtin’s Plastikman project being a good example of how this can work well.

Don’t double up your MySpace page as your dating profile, too, was some good advice that got a few laughs.

Making use of video is popular these days, but if you go this route, be sure to do it with style and get it done professionally.

There was a bit of contention regarding the topic of doing remixes and making podcasts and whether or not you need permission for everything.

It was refreshing to hear some opinions that things like mash-ups can be very good if you give it away for free, but others disagreed that you should always be getting permission for everything you do in order to prevent being disliked.

DJ Pierre also had an interesting story about the track ‘Follow Me’ under the Aly-Us moniker.

He says that he first heard it being played out of someone’s car on the street, and then he was hearing it out of more cars.

Strictly Rhythm was reluctant to sign the track, but he pushed for it hard, saying that it will do well because people are loving it already.

And that’s some solid advice about getting your music out there; if people back it and are willing to play it, then it will have legs later on.

Deadmau5 was a popular name in the discussion, seeing how huge he’s blown up over the course of a year.

He started small, but with some diligence, he’s here in full force.

And it was funny to note that while one year Danger Mouse tearing it up, it’s only a few years later that Deadmau5 comes along.

Is this becoming Generation Mouse?

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