Cinnamon Chasers ‘Luv Deluxe’

Cinnamon Chasers ‘Luv Deluxe’

14 January, 2010 | 11.45AM

• Written by: Zack Rico
• Filed under: Videos: cinnamon chasers, modus recordings

With over a million reported video views across the web, the hype surrounding Russ Davies’ solo project Cinnamon Chasers is starting to crystallise, all with good reason.

The light disco melodies and pop-friendly electronic sounds are exactly what’s needed to keep the spirits high during these recession-ridden, dark winter days.

“I try to create music that gives me the same vibe as classic films like The Neverending Story gave me as a kid,” says Davies, who happens to be the son and nephew of Dave Davies and Ray Davies respectively, the founders of legendary English 1960s rock band The Kinks.

Some may remember him for his Abakus 2005 album ‘That Much Closer To The Sun’ on Liquid Sound, which showcased the producer’s love for Balearic chill out, deep electronic melodies, and progressive breaks.

The CC’s new single ‘Luv Deluxe’ sounds like a cross between Alan Braxe’s French house fun and the more intricate synth excursions of Jean-Michel Jarre, albeit more innocent. Fans of Hot Chip, The Field, Junior Boys, or Royksopp will find much to love about it.

An impressively mosaic set of remixes could also help it become one of the first big crossover hits of 2010.

Those who like Hotflush Recordings’ dubstep-techno soundclash movements will be intrigued by label boss Scuba’s curious mix of uplifting disco, skippy techno rhythms, and bass warbles - his remix is a fabulous blend of all the most exciting dance microcosms of late and is likely to win over the hungry blog crowd.

There’s also the not-so-small matter of Diamond Cut’s euphoric electro house rework, which is one of the New York group’s most brilliant offerings to date.

A magical deep house version from Jay Shepheard, a rock-driven indie dance mix from Vasili Gavre, a ground-shaking dubstep remix from Tempa’s N-Type, and an action-packed music video proves Modus Recordings are attacking all fronts.

With so many strings in the ‘Luv Deluxe’ bow, it’s hard to see how Cinnamon Chasers won’t become a major international name this year.

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