New Ableton merchandise

New Ableton merchandise

6 September, 2008 | 12.02PM

• Section: Music News Topics: Beatport Blog
• Written by: The Last Real DJ Alive

So you wanna make “Ableton techno”, break out the peroxide and get all Richie Hawtin?

Then look no further than the new range of merchandise from Ableton, including a silvery T-shirt and rather naughty-looking bag.

The model in the lead picture either wasn’t handsome enough to show his face, or the photographer cut it out as punishment for not ironing his sleeves.

It’s hard to know whether you’re crossing a line wearing this stuff, as one (or a combination) of the following may occur as a result:

A) The common person might not know what Ableton is, in which case it just looks like you’re wearing a welfare T-shirt.

B) The geeks (with studio tan) may come up to you and try to be your friend.

C) You’ll get mad respect from the homies up in the club.

Stereotypes exacerbated by Moog fans with glasses as thick as coke cans wearing branded T-shirts may have contributed to eventualities A) and B).

But we love Bob Moog, God rest his soul, and so we at Beatportal say, “All hail geek chic!”

Head to Ableton’s merchandise store where you can pick up the T-shirt and bag for a paltry 29 Euros apiece.

The Photoshop skills in the lead picture are good aren’t they?

• (0) Comments
• (969) Views