MN2S’s Digicomp Leads Digital Revolution With Danism - ‘Dusk Till Dawn’

MN2S’s Digicomp Leads Digital Revolution With Danism - ‘Dusk Till Dawn’

22 October, 2008 | 8.23AM

• Written by: getinkat
• Filed under: Music News : danism, digicomp

MN2S ‘Milk n 2 Sugars’ for those not in the know (where have you been??) has been one of the leading lights in the UK dance market for years.

Their stable of work absolutely screams quality and has won them legions of fans around the world, whether it was through their music or their A-list parties that drew the cream of clubbers and DJs alike.

But times they are a-changing in the world of the music industry, with three little sounds striking fear into the hearts of many seasoned insiders.

The MP3 has changed everything, and it’s rapidly become a case of do or die for many labels. MN2S are doing, and they’re doing it very well indeed. We caught up with co-founder Dave Elkabas to find out more…

Can you tell us a bit more about the concept behind DIGICOMP?

DIGICOMP is a vehicle for bringing the artists we represent to a wider audience. We wanted to release albums with acts but as a label we have real reservations about the traditional ‘artist album’ format for DJs and house producers. There’s a lot of producers out there that have worked so hard on an album full of new productions but invariably these don’t sell very well. DJs might buy their single releases, but people at home don’t really want to listen to house single followed by house single, they’d rather listen to a mix that gets them in the mood or that they can chill out to.

In essence the compilation is the format of choice for what we do at MN2S, and for the artists that we work with. The DIGICOMP format was created to allow our acts to release ‘artist’ led albums that could sell as a whole, or as individual tracks that satisfy our DJ clientele.

What made you choose Danism for the first release?

Danism have been a big focus for us lately, particularly with their release on MN2S feasting Haze and they seemed an obvious place for us to start.

How many Digicomp releases do you have lined up?

We’re currently compiling around 20 albums so we have lots more to come! It’s a format that a lot of our artists are incredibly interested in getting involved in, mainly for the reasons I explained above and it’s great for us as a label to offer them such a new and dynamic platform to release their work on.

Will they keep within the same music styles as MN2S?

Most of the artists we have lined up will be acts that fans of MN2S will be familiar with, though the scope is there to cover a much wider range and you can expect to see a growing and diverse range of material on DIGICOMP in the near future.

What made you go for a digital only release format?

We’ve been focusing on digital for some time now and in the current climate it is still the best way to get music to our audience quickly and at a competitive price. Essentially the music is cheaper to buy for our customers, and our artists receive a bigger share of the revenue generated so it’s a win win situation which we see this as a positive move. Thankfully the days of distributors, van drivers, pressing houses, packers getting paid before, and often more than, the artists are nearly all but gone.

What will the pricing be like for them?

Prices will vary from website to website but it will certainly be cheaper than buying a CD album and obviously the price will depend of whether you buy the entire album or just one of the singles included in the mix.

Is this an indication of your views on how records labels are heading or do you still believe in vinyl releases?

While we do still produce limited edition vinyl on key releases, unfortunately the format is all but redundant these days. Many people blame record companies for this but the fact is that people just aren’t buying physical product in the way they used to so digital is coming out on top time after time.

Do you have plans for similar compilations for MN2S?

DIGICOMP will be one of our major projects in 2009 but who knows what the future will hold? It’s likely that any albums we do release on MN2S will follow the DIGICOMP format and feature the DIGICOMP mark.

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