Label of the Week: Yeah:No Recordings

Label of the Week: Yeah:No Recordings

27 July, 2007 | 2.10AM

• Written by: Terry Church
• Filed under: Music News: groove armada, the fix, yeah:no recordings

This week the underground dance label run by The Fix is Beatportal’s Label of the Week. Since June 2006 their Yeah:no recordings has released a few huge tech house tracks by the London-based renegades. 

Last year, Ibiza’s DC10 and Space fell in love with The Fix’s ‘Being Stoopid’, they followed up with the equally massive ‘Medication Time / Anesthetic’ and now comes another guaranteed summer smash ‘Roll The Dice / Damp Patch’ (check out all the tunes in the player below).

Beatportal caught up with Nick and Steve from The Fix in East London to find out more about their kick-ass label.

What’s Yeah:no recordings all about?

“We started the label simply because we wanted to have complete control over the platform from which our productions would be released. 

“Our characters and music make the spirit of the label, the aim is to flourish and we endeavour to cultivate a more subversive alternative ethos.”

Why do you think your label has been so successful?

“We’re really passionate about what we do and strive to produce cutting edge dance music.

“There’s a meticulous approach to the productions and we spend as much time as necessary obtaining a sound we’re completely satisfied with.

“The same goes for our artwork and our gigs. 

“We haven’t used a PR machine to peddle hype, so any success or support we have received has come purely from organic good will and word of mouth.”

When did you start Yeah:No?

“Our first record was released June 2006. 

“Starting any project is a challenge, obstacles arise that act as deterrents to the vision, a thick skin and some ability to negotiate over around or under any problems certainly helps. 

“Also a new record label with little exposure is going to have major difficulties setting up the essential basic logistics, like the important distribution networks.

“It’s imperative for any digital or physical product to be visible.

“Once we had established these foundations our focus shifted to concentrate on the more creative elements which is completely different and a more complex challenge.”

Which artists and producers support your label’s releases?

“From the very start we received great support, ‘Being Stoopid’ was a favourite at DC10 and Space in Ibiza last year, it was licensed to Andy Cato’s (Groove Armada) Ministry of Sound ‘Sessions’ compilation and to Nic Fanculli and James Zabelia’s ‘One+One’ Compilation.

“The release after this ‘Medication Time / Anesthetic’ did even better. 

“Azuli licensed it to their best of Miami Winter Music Conference compilation; we also had several more licences for European compilations and we were a best seller on Beatport.

“Our music had love from Sascha Funke, Kiki, Magda, Pete Tong, Groove Armada, Mr G , Ambivalent, Joey Negro, Nic Fanculli, James Zabeila, James Talk, Jonny Rock, Rob Mello and of course Beatport.”

How important is the digital revolution to your label?

“There is not a conducive argument we’ve heard that disputes the Internet’s ability to make a label’s life easier.

“Sites like Beatport enable music producers and labels to access a direct thread to the people who enjoy their productions and releases, 24hrs a day.

“Digital eradicates the laborious scheduling and manufacturing process that artists and labels previously had to endure and any new format that is quicker to distribute and accurately more accountable is bound to be a success.

“For us, digital along with Myspace has dramatically accelerated the process of spreading awareness of what we do.

“Digital quite simply offers are far better user capability than previous conventions.”

So do you ever release on vinyl?

“We love vinyl. We love collecting vinyl.

“Vinyl is symbolic of music in general but even more evocative in dance music and DJing.

It’s embedded in our psyches and a prerequisite to most music lover’s lives is that inevitably they will own a few vinyl records.

“The tangible aesthetic and nostalgic element of vinyl needs no discussion and we will continue to release 12”. 

“The flipside to vinyl is that it’s rather antiquated, expensive and sometimes the process that’s involved in manufacturing a 12” is inaccurate.

“That said the best things in life are sometimes worth waiting for.”

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• Check out Yeah:No Recordings on Beatport