Joystick Junkies fuses fashion, music & gaming with producer / DJ’s

Joystick Junkies fuses fashion, music & gaming with producer / DJ’s

16 August, 2007 | 12.17AM

• Written by: bassethound
• Filed under: Music News : alexander koning, clothing, gaming, joystick junkies

British fashion label Joystick Junkies has teamed up with leading music
producer / DJ’s Alexander Koning and Mike Ravelli who will DJ under the name
The Joystick Junkies to co-promote each other’s work and develop unique
dance music & gaming cross over opportunities.  The pair, both self
proclaimed video game addicts as well as leading music guru’s approached
Joystick Junkies with the idea of working together under the name early in
2007 and have since played a number of high profile shows around europe
.

Joystick Junkies fuses fashion, music & gaming with producer / DJ’s
Alexander Koning & Mike Ravelli

British fashion label Joystick Junkies has teamed up with leading music
producer / DJ’s Alexander Koning and Mike Ravelli who will DJ under the name
The Joystick Junkies to co-promote each other’s work and develop unique
dance music & gaming cross over opportunities.  The pair, both self
proclaimed video game addicts as well as leading music guru’s approached
Joystick Junkies with the idea of working together under the name early in
2007 and have since played a number of high profile shows around europe
.

Alexander Koning is based in Amsterdam and regularly DJ’s in Sweden,
Hungary, Bosnia, Ukraine, Croatia, England and Russia. Starting off as a
club organiser and then DJ, Alexander’s went on to produce tracks, the first
of which, ‘Tiwanaku’ was picked up for Global Underground, the
groundbreaking series of CDs that sold millions of copies worldwide. After
that he made, mixed and remixed dozens of tunes that represent his love for
good house music and well produced techno tacks for labels like Subliminal,
Pacha, Bellboy, Sway, Bamboo, Supreme, Madnurse, Concept and Eddie
Halliwell’s Mix Mag CD’s.

From his early days owning a ‘Vectrex’ console in the 80’s to buying up old
arcade machines and installing them (and his bed) in a warehouse, Alexander
has been a massive gaming fan, and this led him to be one of the first in to
rehab for games addiction in 1985.

Returning to gaming in 1999, he met Mike Ravell, a guy who’d been playing
since he was 5, had mastered every game within days and was bored within the
week. 16 hour gaming days were de rigeur for Mike, but this was balanced
with the other addiction he shared with Alexander, music.

Appearing on the legendary GZG Familie weekend in the summer of 2005, Mike
is known for his six-hour marathon DJ sets and is part of the Gasten Zonder
Grenzen DJ collective, widely known for their wild (after) parties in
Amsterdam. As a partner of underground heroes like Ille Bitch and De Man
Zonder Schaduw, he has found his own space in the Dutch scene. He now has a
residency for Club Stalker and GZG, international gigs and Mike also plays
weekly on global radio station, www.livesets.com.

It was Christmas 2003 when Mike & Alexander finally met up, even though they
had lived in the same street! Mike came over to Alexander’s warehouse and
they played arcade games for 15 days solid. Amazingly they survived the
ordeal and that’s when the idea started to make music using the old gaming
machines.. They hooked the machines to their computers, the computers to the
net., and bam another addiction was born - making music with old game
consoles. They’ve now teamed up with British fashion label Joystick Junkies
who saw the potential for working together with a credible, hard working DJ
team to co-promote each other’s work and develop some unique projects. Under
the name The Joystick Junkies they DJ a fusion of uplifting house & techno
blended with subtle video game influences which also inspire Joystick
Junkies fashion collections.

You can see the Joystick Junkies DJ team’s myspace page at
www.myspace.com/thejoystickjunkiesdj and see their full DJ gig
listing. Upcoming shows include Loveland festival (mainstage), Watergate
Berlin, Exit - Croatia, Wooferland festival (closing act), Herissonisos -
Crete (Greece), Madrid, Roring - Woodstock 69 - Upstruct at Patronaat with
Danny Howells and Resident for Upstruct, Eye on the future, Stalker,
Patronaat and The beginning.

For more information on Joystick Junkies the fashion label or DJ’s contact
Chris Birch on +44 207 724 9243 or email chris@joystickjunkies.com.

Built for the future. Enjoy forever!

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