J Rocc: Stay Fresh
J Rocc: Stay Fresh
4 November, 2011 | 11.29AMThe inimitable Stones Throw Records have released a video for J Rocc‘s new single ”Stay Fresh,” taken from his recent debut artist album Some Cold Rock Stuf. The turntable wizard who founded legendary DJ crew Beat Junkies (and also steps in as Madlib‘s touring DJ) has been turning out mixtapes, remixes and singles for years, but Some Cold Rock Stuf is the first official full-length collection of his moody, instrumental hip hop sketches.
Footage for the video was filmed by J Rocc’s label-mate Mayer Hawthorne on an iPhone during their joint tour of Japan. The 90-second clip intercuts live concert footage with Rocc wandering through minimarts, dancing in the aisle of a record store, and digging in the 7” crates alongside Hawthorne and Peanut Butter Wolf.
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