Ibiza bids to attract new type of tourist

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Ibiza bids to attract new type of tourist

14 November, 2007 | 9.09AM

Written by: Terry Church
Filed under: Music News:

Whilst Ibiza’s new socialist government is waging war against clubbers who they recently branded as “low-quality tourists”, it is trying to attract a new breed of tourist to the island, one that is interested in cycling breaks, gastronomy and natural beauty.

Tourism minister Pepa Mari Ribas said they were keen to raise awareness of the destination’s lesser-known attractions to lure tour operators outside the summer months.

“For the first time we now have a website for Ibiza tourism, which highlights what there is to do here year-round, as well as simple things such as which hotels open in winter,” said Ribas.

“Our focus is the UK, Germany and northern Europe.

“We believe the season could be much longer, but operators say there is no demand.

“Low-cost services stop in winter too. If we can get people interested in Ibiza then the industry may have to take a fresh look at us.”

Presumably Ibiza’s government thinks that clubbers aren’t interested in outdoor activities, the island’s natural beauty or eating good food.

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Whilst Ibiza's new socialist government is waging war against clubbers who they recently branded as "low-quality tourists", it is trying to attract a new breed of tourist to the island, one that is interested in cycling breaks, gastronomy and natural beauty.

Tourism minister Pepa Mari Ribas said they were keen to raise awareness of the destination's lesser-known attractions to lure tour operators outside the summer months.

“For the first time we now have a website for Ibiza tourism, which highlights what there is to do here year-round, as well as simple things such as which hotels open in winter,” said Ribas.

“Our focus is the UK, Germany and northern Europe. 

"We believe the season could be much longer, but operators say there is no demand. 

"Low-cost services stop in winter too. If we can get people interested in Ibiza then the industry may have to take a fresh look at us."

Presumably Ibiza's government thinks that clubbers aren't interested in outdoor activities, the island's natural beauty or eating good food.Whilst Ibiza's new socialist government is waging war against clubbers who they recently branded as "low-quality tourists", it is trying to attract a new breed of tourist to the island, one that is interested in cycling breaks, gastronomy and natural beauty.

Tourism minister Pepa Mari Ribas said they were keen to raise awareness of the destination's lesser-known attractions to lure tour operators outside the summer months.

“For the first time we now have a website for Ibiza tourism, which highlights what there is to do here year-round, as well as simple things such as which hotels open in winter,” said Ribas.

“Our focus is the UK, Germany and northern Europe. 

"We believe the season could be much longer, but operators say there is no demand. 

"Low-cost services stop in winter too. If we can get people interested in Ibiza then the industry may have to take a fresh look at us."

Presumably Ibiza's government thinks that clubbers aren't interested in outdoor activities, the island's natural beauty or eating good food.
Read more at: http://www.beatportal.com/feed/item/ibiza-bids-to-attract-new-type-of-tourist/

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