Gonzales’ piano rap comes to an iPad commercial

Main Feed
Submit Content

Gonzales’ piano rap comes to an iPad commercial

23 August, 2010 | 1.04AM

Written by: Beatportal
Filed under: Videos: boys noize, boysnoize records, chilly gonzales, commercial, gonzales, ipad, never stop

For anyone wondering about the jaunty music in Apple’s new iPad commercial, wonder no more: it’s a song called ‘Never Stop’, by the Paris-based Canadian polymath Chilly Gonzales.

It’s just another step in Gonzales’ campaign for well-deserved ubiquity in 2010. The champion chess player (really) and Guinness World Record holder for the longest solo piano concert (no, really) is about to drop not only a new album, ‘Ivory Tower’, but also a feature film of the same name, written and produced by Gonzales and featuring the likes of Tiga, Peaches and, yes, Gonzales. (The lead single from that album, ‘I Am Europe’, came out at the beginning of the month, featuring remixes from Claude VonStroke, Djedjotronic, and Dirty Doering.)

‘Never Stop’, which came out last April, is a co-production with Berlin’s next big crossover star, Boys Noize, who also co-produced the forthcoming album. But you’d probably never guess it from the sound of the song, which arranges sprightly piano arpeggios over a laid-back groove of shakers and finger snaps. It’s all very Steve Reich, and Erol Alkan’s ‘Piano Pella’ even more so; Gonzales turns into an improbably charismatic MC on the ‘Original Rap Mix’, name-checking Daft Punk and the Gossip’s Beth Ditto. Check, and mate!

Update: Gonzales’ ‘Ivory Tower’ is out today!

Trackbacks

http://www.beatportal.com/trackback/18291/rQFTxDtD/

Discuss This Article
Email This Article

You must be registered and logged in to post comments.

Share this article with your friends.

Your Email:

Your Name:

Your friends' email addresses

Please separate each address with a comma.

Subject:

The message that will be sent with your email:

Your friend wanted to share this with you from Beatportal: http://www.beatportal.com/feed/item/gonzales-piano-rap-comes-to-an-ipad-commercial/
---------------
For anyone wondering about the jaunty music in Apple's new iPad commercial, wonder no more: it's a song called 'Never Stop', by the Paris-based Canadian polymath Chilly Gonzales.

It's just another step in Gonzales' campaign for well-deserved ubiquity in 2010. The champion chess player (really) and Guinness World Record holder for the longest solo piano concert (no, really) is about to drop not only a new album, 'Ivory Tower', but also a feature film of the same name, written and produced by Gonzales and featuring the likes of Tiga, Peaches and, yes, Gonzales. (The lead single from that album, 'I Am Europe', came out at the beginning of the month, featuring remixes from Claude VonStroke, Djedjotronic, and Dirty Doering.)

'Never Stop', which came out last April, is a co-production with Berlin's next big crossover star, Boys Noize, who also co-produced the forthcoming album. But you'd probably never guess it from the sound of the song, which arranges sprightly piano arpeggios over a laid-back groove of shakers and finger snaps. It's all very Steve Reich, and Erol Alkan's 'Piano Pella' even more so; Gonzales turns into an improbably charismatic MC on the 'Original Rap Mix', name-checking Daft Punk and the Gossip's Beth Ditto. Check, and mate!

Update: Gonzales' 'Ivory Tower' is out today!

Read more at: http://www.beatportal.com/feed/item/gonzales-piano-rap-comes-to-an-ipad-commercial/

Please enter the code in the above image:

Popular tags...last 30 days

Gonzales’ piano rap comes to an iPad commercial

Main Feed