De’ Medici

De’ Medici

Einmusik [Italic]

29 January, 2008 | 12.20PM

• Written by: Richard Brophy
• Filed under: Music Recommendations: einmusik, italic

Einmusik aka Hamburg-based producers Samuel Kindermann, Pelle Buys and Bastian el Zohbi, sold 15,000 copies of their 2004 ‘Jittery Heritage’ single, and it’s not hard to imagine that ‘De’ Medici’ will enjoy the same kind of success.

Unlike most techno acts, this electronic boy band are skillful songwriters and ‘De’ Medici’ is full of sugar-sweet electronic hooks and melodies, underpinned by bleepy techno grooves — as the infectious riffs of recent single ‘De’ Medici’ demonstrate.

At times, the saccharine sheen of their productions gets too much to handle: it makes the listener feel that they are detached from the subject matter or that there is an aloof sensibility at play that precludes Einmusik from interacting with their audience.

But then the hushed ambient version of Simon & Garfunkel’s ‘Scarborough Fair’ flows gently through the speakers and it’s clear that there is a playful sense of humour and a passionate force directing the album.

As the title suggests, love really is the message.

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